Greenpeace Southeast Asia


Greenpeace and Yahoo! launch guerrilla campaign to save orang-utans, tigers and forests by Chuck Baclagon
ldlife. Upon clicking through, you are led to a takeover page that looks exactly like Yahoo’s search site. However, the photos disappear as fast as Indonesia’s forests.

Upon clicking through, you are led to a takeover page that looks exactly like Yahoo’s search site. However, the photos disappear as fast as Indonesia’s forests.

They say a picture speaks a thousand words. Yet what if there were no more forests to photograph? No more amazing images of animals to be found. No tigers. No orangutans. No trees.

Greenpeace, Yahoo!, Bates 141, PhotoLibrary and Free Range Creative launched an interactive guerrilla campaign to gather global support for the vanishing forests and endangered animals in Indonesia. And it’s unlike anything you have ever seen. In an innovative use of Yahoo’s photo search, banners and keys words promise to show you amazing photos of Indonesia’s natural beauty: its incredible scenery and magnificent wildlife. Upon clicking through, you are led to a takeover page that looks exactly like Yahoo’s search site. However, the photos disappear as fast as Indonesia’s forests. You are then given a choice. Help Greenpeace stop deforestation. Or do nothing and resume the search. Hopefully most people choose the first option. Continue reading

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