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Skate boarding anyone? by Chuck Baclagon
November 16, 2006, 4:57 am
Filed under: Stop climate change | Tags: , , ,

Skateboarding has entered an era where top riders sign corporate sponsorship contracts with “anti-offensiveness” and “no disparagement” clauses, mainstream television stations like ESPN- Disney’s sports division – show the X-Games and skateboarders shred at the Olympics. Thanks to corporations like Nike we can eat extreme pizza, drive Nissan’s X-Terra SUV, wear extreme deodorant, hire extreme consulting firms and invest in extreme equity funds. But if we are all extreme now, then where have the real rebels gone? Disappeared in a haze of Ritalin?

Maria Hampton
How Nike Conquered Skateboard Culture
Adbusters #65 May-June 2006

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