Filed under: Life at work, Philippines, Stop climate change | Tags: astro turfing, chevron, google, google adwords, greenpeacebuzz
AdWords is Google’s flagship advertising product and main source of revenue.
Google defines AdWords as ads that are displayed along with search results when someone searches Google using one of specific keywords. Enabling groups and companies in online adversitesment choose the exact content placements where they like their ad to appear.
Just a few minutes ago I tried doing a Google search for the term “climate change” and to my astonishment the frist result for paid ads was Chevron’s Climate Change page where it talks about their their seven year old implementation, implementation of their Action Plan on Climate Change which they claim continues to guide their activities, including emissions reduction, efficiency improvements, research investments, business opportunities and advocacy positions.
It sounds nice but truth is so far from what is said as Chevron among other petroleum corporations spends millions on corporate lobbying including against climate change legislation, even going as far as have oil workers attend rallies against U.S. climate action while masquerading as concerned “energy citizens,” faking grassroots support in a practice known as “astroturfing.”
What’s interesting though about this is how the niffy use of keywords is being used to turn the tide of debate to posture as part of the wide movement for climate action.
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