Filed under: Greenpeace, Protect ancient forests | Tags: Forests, Indonesia, online campaigns, orangutan, tigers, Websites, Yahoo!
They say a picture speaks a thousand words. Yet what if there were no more forests to photograph? No more amazing images of animals to be found. No tigers. No orangutans. No trees.
Greenpeace, Yahoo!, Bates 141, PhotoLibrary and Free Range Creative launched an interactive guerrilla campaign to gather global support for the vanishing forests and endangered animals in Indonesia. And it’s unlike anything you have ever seen. In an innovative use of Yahoo’s photo search, banners and keys words promise to show you amazing photos of Indonesia’s natural beauty: its incredible scenery and magnificent wildlife. Upon clicking through, you are led to a takeover page that looks exactly like Yahoo’s search site. However, the photos disappear as fast as Indonesia’s forests. You are then given a choice. Help Greenpeace stop deforestation. Or do nothing and resume the search. Hopefully most people choose the first option.
“We’re at a crucial point in history. We can be part of something momentous, or we can sit back and watch something disastrous occur. If our governments are willing to commit huge sums of money to revive an ailing global economy, surely we can make the same commitment to our planet. This collaboration is proof that great things happen when people work together. That’s why we need you to join us right now.”
Ian Barnes, Executive Creative Director at Free Range Creative concluded, ”Sometimes no image says even more than a picture.”
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